FAQ Schema Generator
100% private — runs on your device, never uploaded. Works offline once loaded.
Add question-and-answer pairs and get valid FAQPage JSON-LD you can paste into your page to qualify for FAQ rich results. Built entirely in your browser.
What FAQPage markup is
FAQPage structured data is JSON-LD that lists a set of questions and their official answers from a single page. When Google decides to show it, the questions appear as an expandable accordion directly in the search result, letting people read answers without clicking through. The markup consists of a FAQPage object whose mainEntity is an array of Question nodes, each holding one acceptedAnswer.
This generator lets you add as many question-and-answer rows as you need, then assembles them into a valid mainEntity array. It escapes quotes and line breaks in your answers automatically, so pasting real prose will not break the JSON.
When FAQPage is the right choice
Use FAQPage only for a list of questions that your organisation answers itself. It is a poor fit when a single question has many competing community answers — that is what QAPage exists for.
- Product and pricing FAQs where you supply the definitive answer.
- Support and policy pages: shipping, returns, warranty, eligibility.
- Service pages that pre-empt the questions a customer asks before buying.
- Not for forums, Q&A communities, or promotional call-to-action text disguised as questions.
How eligibility has changed
FAQ rich results were once widely available, but Google narrowed them so the visual accordion now appears mainly for authoritative government and health websites. That does not make the markup worthless. Valid FAQPage data still helps other search engines, powers voice-assistant answers, feeds structured-data pipelines, and keeps your page ready should eligibility widen again.
Because the visible payoff is limited for most sites, weigh the effort accordingly and never pad a page with fabricated questions purely to add markup — thin or misleading FAQs hurt more than they help.
Answer quality and validation
Every answer in the markup must match the answer visible on the page; hidden or markup-only answers violate the guidelines. Keep answers self-contained and factual, and avoid stuffing them with links or promotional language.
Once the JSON-LD is in place, run the page through Google's Rich Results Test and the Schema Markup Validator. They confirm the mainEntity array is well-formed and flag any Question missing an acceptedAnswer, which is the single most common mistake.
Frequently asked questions
How many questions can I add?
There is no fixed schema limit, so add as many as genuinely belong on the page. For usability, most sites keep a focused set — often five to ten — rather than an exhaustive list that overwhelms readers.
Does the order of questions matter?
Not for validity. Search engines may reorder or show a subset in the result. Put the most important questions first anyway, since that ordering benefits the human-readable FAQ on your page.
Can answers contain HTML or links?
schema.org allows limited HTML inside an answer's text, and Google supports a small set of tags such as anchors and lists. This tool outputs plain text answers; add inline HTML by hand if you need it, keeping it minimal.
Should the FAQ also be visible on the page?
Yes. Google requires that the questions and answers in the markup are present and visible to users. Markup that describes content the visitor cannot see is against the guidelines.
What is the difference between FAQPage and QAPage?
FAQPage is for questions you answer authoritatively yourself. QAPage is for a single user question that others answer, like a forum thread. Choosing the wrong one can prevent rich results.
Can two pages share the same FAQ markup?
Avoid duplicating identical FAQPage markup across many URLs. Each page's markup should reflect the FAQs actually shown on that specific page, or search engines may treat it as spammy boilerplate.
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