GIF to MP4

100% private — runs on your device, never uploaded. Works offline once loaded.

GIF is a terrible way to store video and a wonderful way to share it. Because the format has no real compression for moving pictures, a five-second clip that would be 400 KB as MP4 routinely runs to 8 MB as a GIF — which is why Twitter, WhatsApp and Reddit all quietly convert your GIFs to video the moment you post them. Doing it yourself first means a file that uploads faster, plays more smoothly and looks better, because the conversion is not squeezed through someone else’s settings. Video does not loop on its own, so tell it how many times to repeat if the looping was the point.

Why GIFs are so big

GIF was designed in 1987 for small, flat graphics, and it stores an animation as a series of complete images limited to 256 colours each. It has no concept of motion: a clip where only a hand moves still stores every pixel of every frame. Video codecs do the opposite — they store one frame and then the differences — which is why the same two seconds can be 8 MB as a GIF and 300 KB as an MP4.

This is why the platforms convert GIFs themselves. What looks like GIF support on Twitter, WhatsApp, Reddit and Slack is a silent conversion to MP4 the moment you upload. Converting first means you control the quality rather than accepting whatever their settings produce, and the upload finishes far sooner.

The one thing you lose

GIFs loop forever on their own; video files do not. Most social feeds loop short videos anyway, but for a web page or a presentation you either set the player to loop or bake the repeats into the file, which is what the repeat setting here does. The trade is file length against convenience — five repeats is five times the video.

Frequently asked questions

Will the colours look different?

Usually better. GIF quantises every frame to 256 colours, which is where the banding and dithering in gradients comes from. MP4 has no such limit, so skies and shadows come out smooth.

Can I convert back to GIF later?

Yes — the Video to GIF tool does that, building a palette from your own clip. Each conversion costs a little quality, so keep the original if you can.

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